I help D2C brands define and build their

style of communication.

I make brands sound human.

And in turn, help humans build a relationship with the brand. 🤝🏽

Brand Strategy & Storytelling

Marketing Communications

Content Marketing

"A conscientious and highly-skilled writer." | "With her arsenal of words and the ability to grasp the requirement correctly, Pragati is one of the best writers I have ever worked with." | "...deliberate with her marketing tactics and implements with great attention to every detail." | "...an asset to any organization. She has earned my highest recommendation as a team player and as a humble human being." | "...brings alive the content that can touch people’s heart."

[from https://www.linkedin.com/in/pragatibadri/]

A mini tour of my writing work ✍🏼

Brief: Build digital presence for GRAD Consulting through a website. Showcase what they do and their approach to attract potential leads.

Brief: Utilize packaging real estate of Zilara, a silver jewellery brand, to showcase the brand story and help Zilara stand out among competitors.

Brief: Launch Zilara, a silver jewellery brand, on Instagram. Create content that weaves the brand story (jewellery that inspires you to dream and chase your dreams) into its products.

Brief: Create a sequence of welcome emails to nudge users to try all features of the app & nudge them to try the freemium.

Brief: 641 community has 11 different aspects about them. Convey them all on the website without confusing visitors.

Brief: Craft the founder's journey into the brand story for My Kids Hive, a toy library for kids.

Brief: Write a long copy ad to launch MyMuse, a bedroom essentials brand. (Spec ad created at a copy traineeship)

More about me

My head is almost always brewing with words. I'm inspired by all things brand, content and marketing.

👧🏽 My tryst with words started with poetry writing when I was in school.

👩🏽‍💻 Uncovering brand stories and showcasing them through social media is my favourite part of the day.

🥰 I love reading (slice of life and mythological fiction), travel (beaches and places with history) and ice cream.