Hello, I'm Pragati!

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I help D2C brands define and build their

style of communication.

I make brands sound human.

And in turn, help humans build a relationship with the brand. 🀝🏽

Brand Strategy & Storytelling

Marketing Communications

Content Marketing

Read what people say about me ‡

"A conscientious and highly-skilled writer." | "With her arsenal of words and the ability to grasp the requirement correctly, Pragati is one of the best writers I have ever worked with." | "...deliberate with her marketing tactics and implements with great attention to every detail." | "...an asset to any organization. She has earned my highest recommendation as a team player and as a humble human being." | "...brings alive the content that can touch people’s heart."

[from https://www.linkedin.com/in/pragatibadri/]

A mini tour of my writing work ✍🏼

Website Content

Brief: Build digital presence for GRAD Consulting through a website. Showcase what they do and their approach to attract potential leads.

Zilara Jewellery

Packaging Copy

Brief: Utilize packaging real estate of Zilara, a silver jewellery brand, to showcase the brand story and help Zilara stand out among competitors.

Instagram Launch

Brief: Launch Zilara, a silver jewellery brand, on Instagram. Create content that weaves the brand story (jewellery that inspires you to dream and chase your dreams) into its products.



After an epic journey of self-discovery, Zilara is here!

Hourly Journal

Email Copy

Brief: Create a sequence of welcome emails to nudge users to try all features of the app & nudge them to try the freemium.

Website Content

Brief: 641 community has 11 different aspects about them. Convey them all on the website without confusing visitors.

Brand Story

Brief: Craft the founder's journey into the brand story for My Kids Hive, a toy library for kids.


Ad Copy

Brief: Write a long copy ad to launch MyMuse, a bedroom essentials brand. (Spec ad created at a copy traineeship)


Blogs on Branding, Marketing, Website & App for Businesses


Blogs on Waste Management, Sustainability and Biofuels

A Laptop beside a Notebook


More about me

My head is almost always brewing with words. I'm inspired by all things brand, content and marketing.

πŸ‘§πŸ½ My tryst with words started with poetry writing when I was in school.

πŸ‘©πŸ½β€πŸ’» Uncovering brand stories and showcasing them through social media is my favourite part of the day.

πŸ₯° I love reading (slice of life and mythological fiction), travel (beaches and places with history) and ice cream.

What I'm up to now

Jill of all Things Content at Gramiyaa

Associate Brand Specialist at Growworth

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And I saved a spot for you

It's my turn to get to know you.


+91 94877 82000